Elk Grove Brand Consistency and Implementation Plan for Signage

Within the City of Elk Grove, we see the City Seal on public work projects and on business signs like the Elk Grove Auto Mall. You will also see the City Marketing Logo on public work projects. In addition, you will see elk themed signs on a variety of businesses. There is a lack of consistency in the use of the City Seal, City Marketing Logo, and Elk Themed signage. In addition, there are varieties of locations where you enter Elk Grove off SR 99 or I-5 with no signage. Having multiple people independently developing signage for a variety of uses has exasperated the problem.